Skip to content

Proof on the counter

Case studies

Owner rescues first — real before-and-after numbers. Engineering notes at the end for how I ship.

Website Rescue · for owners

Rusty the Raccoon — a children's book site, off Wix

A children's book author was paying $400 a year for a Wix site that told Google its name was "My Site." Now it costs nothing to host, loads in under 2 seconds instead of over 6, and Google actually knows what it is.

6.5 s → 1.8 s · $400/yr → $0

Read the case study →

Site refresh · for owners

Fresh Beginnings Publishing — already fast, made findable

A publisher's site loaded fast, but search engines and AI assistants barely knew it existed. Now it shows up in Google, is verified with Google Search Console, and got a visual refresh too.

Findable on Google · Search Console verified

Read the case study →

Engineering notes · process

EDHLAB: how I ship with AI on a live game platform

The development pipeline behind 20+ merged fixes on a live multiplayer Magic: The Gathering platform. One loop, two human checkpoints, and guardrails built from real misses.

20+ merges · two human gates

Read the case study →